Slogan Central

I'm worried. My son has a new past time--advertising sponge. He excitedly tells me the of the latest and greatest products he has seen advertised on TV, even repeating phrases right out of the commercials. For example, the other day he asked if I was aware that Sketchers "feel like you're walking on air." For weeks he has been explaining the key points of the rather extensive Wii fit campaign. (I think he's got me sold on that one.) And his latest--cereal straws where, he says, you can "dip, sip and munch." He is on an all-out campaign to get me to buy them.

For the most part his interests have remained with children's products. But last night, in the car, he noticed a billboard for Progressive car insurance. He launched into a HUGE explanation about how we could save on our car insurance if we were safe drivers. He figured I could probably save but Dad wasn't a safe driver on account of his speeding tickets. "So Mom," he finished, "You can 'call or click today' and save some money."

Let me just emphatically mention my kid does not watch that much TV. We were, in fact, driving home from the library when this conversation took place. He happens to have his dad's uncanny ability to accurately memorize lines from movies, television and music extremely well. (At least that's what I tell myself to justify any bad habits.)